The 9th edition of Business Factory Auto & Mobility (BFA) continues to evolve with the aim of providing participating startups with a high-value learning experience. This year, the programme introduces a new training initiative developed in collaboration with TeamLabs, the Learning Laboratory of Mondragon Unibertsitatea, based on an experiential learning methodology that engages participants in real-world challenges from day one.
This initiative marks another step forward in the evolution of the programme, reinforcing a training model that combines hands-on learning, collaborative work and the development of entrepreneurial skills to accelerate the maturity of participating projects.
As a distinctive feature, the programme also includes the participation of professionals from companies belonging to the Galician Automotive and Mobility Cluster (CEAGA), fostering knowledge exchange, corporate entrepreneurship and open innovation between startups and industry.
The training programme will run from May to October and is structured into six phases: Understand, Ideate, Define, Prototype, Validate and Communicate. Throughout the programme, participants combine face-to-face and online sessions, personalised mentoring, collaborative dynamics and a digital learning platform that enables them to advance their projects while acquiring the tools needed to validate solutions, develop business models, define commercial strategies and prepare their initiatives for market entry or investment opportunities.
The programme covers topics including customer research methodologies, product strategy, circular economy, business model innovation, prototyping, B2B branding, success metrics, communication and pitching techniques. It concludes with a Demo Day, where participating startups will present the progress of their projects and the results achieved throughout the learning process.
Through this collaboration with TeamLabs, BFA reinforces its commitment to delivering a distinctive training programme designed to foster entrepreneurial talent, strengthen the connection between startups and industry, and consolidate its position as a benchmark for innovation in the automotive and mobility sector.